Why have the UK gov-appt watchdogs suddenly decided that bank & mobile phone charges are unjustifiably high?

Bank fees for unauthorised overdrafts etc & land-mobile + inter-provider mobile-mobile call tariffs have always been a complete rip-off, so why after all these years have the government watchdogs/regulators finally decided to do something about it?

What has everyone been waiting for?

People have themselves recently been taking banks to court over the unjustifiable overdraft fees. It was something that gathered strength over the internet as more and more people successfully did it and talked about their experiences on personal finance websites.

The watchdogs/regulators only then realised they had to do something about it to justify their existence.

History has shown us that centres of power like governments, big businesses, so-called watchdogs etc. usually are a long way behind the people.

It's like the way people are worried about the environment and recycling etc. right now, but their elected representatives are all sitting around and saying they don't to scare off voters by having policies that are too "green".

They've been waiting for sufficient people to make a fuss about it. Even then it takes them ages and any change of policy that is for the publics good will take for ever to be implemented. Anything that screws us out of a few more quid is in the next day.